CAPTIVA Innovations announced the launch of its interactive LED eBanners for Lise Watier’s innovative lipstick marketing campaign.   Lise Watier is a subsidiary of Groupe Marcelle Cosmetics, the largest cosmetic manufacturer in Canada. The deployment was launched at 50 select retail locations across Canada last month.   The mandate for the Lise Watier campaign was not only to attract attention and draw-in audiences but most importantly to engage them through a fun interactive module that wou...